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The Real Reason Netflix Is Offering Offline Viewing

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Netflix’s Todd Yellin has told TechRadar that "in retrospect" the company should have added offline functionality before it did last year. He said it’s been a great success. Launching its streaming service across the world prompted a rethink from Netflix. The company once famously insisted that it would never allow its users to download content. But, the needs of an international audience changed that. Many places don’t have ubiquitous internet or good bandwidth for streaming. Yellin said, “It’s a successful feature. They are [downloading] in Europe and they are doing it in the US.“

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